1. How does the design of your bag relate to the meaning of your logo?
The color scheme is neutral colors (black, grays, white, browns) so the bag is dark like death. The blowing pages represent a passage of time. One of the skeletons is underground reading (after death) and the other is reaching up to write, symbolizing a book that is published posthumously.
2. How did you use color, shapes, lines or other elements of art to get the audience's attention and lead them around the bag?
The gradient brings the audience's attention from top to bottom of the bag. The bright white blowing pages, along with the letters underground, are different shapes that lead the audience's eye all the way around the bag and back to the front.
3. What was the "surprise" you added to keep your audience looking?
The pages lead the audience's eye around the bag to the back, where the skeleton is hiding underground reading a book. I also hid the logo on one of the pages. Additionally, a quote is arranged underground that the audience can search around the bag to figure out. The quote is "I'm only really alive when I'm writing" by Tennessee Williams, a famous author/playwright. His name can be found on the bottom of the bag.
4. What is the best part of your bag design?
The flowing papers in combination with the quote make my bag design much more interesting than it would be if they weren't on there. They cause the audience to look at all angles of the bag more than once.
