Irony in Advertising

Mock Chevrolet Commercial

It didn't start out this way, but I ended up turning my simple Camaro animation into a fake advertisement for Chevrolet. During the process, I kept searching for a purpose behind the animation I was creating, knowing it would be dry and boring without a "reason". I read that one of Chevy's latest slogans is "Find New Roads" and knew I could run with that idea. And if I'm going to promote Chevrolet, it should be a commercial! So the idea of finding new roads begins in an empty boring parking lot, and after the light winks and the window rolls down to let the music out (after all, who doesn't listen to music when they're adventuring?), the background flashes through a few seconds of exciting roads. The reason the car takes off at the green light (besides the fact that it's a brand new Camaro with 426 horsepower) is because the driver is in a hurry to go someplace new and exciting.

Animation Theme

The theme for my animation is going to be excitement

Security Lock Logo

Creating a Book Using InDesign

Here is my book that was created on a grid structure. I chose the song "When I Get Where I'm Going" by Brad Paisley and Dolly Parton. The song is about Heaven and what a man plans to do when he gets there, looking at the brighter side of passing away. It is meant to give hope and courage to those who are losing/have lost a loved one by showing that the dearly departed are now free of their pain and struggles.

I feel that this song is bittersweet, having its moments of both hurt and hope. The moods are reflected on each page, where "Pain and Darkness" is the darkest page, but the next page shows a bright light in the corner to show that Heaven is a release from that. The last page is the brightest to show the light mood of the end of the song.

I used complementary colors blue and orange. I felt that blue conveyed one strong emotion (sorrow) and orange conveyed the other (happiness/hope). The fonts have strong differences because I wanted to show the unsteady "roller coaster" not only of life, but of our emotions as we grieve the loss of a loved one. Coincidentally, I had begun designing this book and halfway through, I experienced a very tragic loss of a family member...my emotions came through this book and is reflected in my design.

Aaaand the grid structure...Words like "drop" and "stumble" break off the grid, but most of the words in this book are touching one of the lines.