Black on White

1. The background shows the extreme contrast between black and white,

2. The word "black" is in fact black, and it is literally on a white background,

3. The word "white" is white, and is on black,

4. The fonts are different to again show how black and white are opposite. The "black" is thick and bold, while "white" is smooth and graceful, and

5. The words are shadowing each other because they are always opposite.