Wednesday, May 7, 2014

Beware the Pesticides


This was a difficult project for me because the category was so broad. I found it difficult to narrow it down to something that not only would be easily interpreted, but also have an impact on whoever should look at it...so here is my design regarding an ironic advertisement.
We've all heard of the poison apple that Snow White ate, but not many of us consider the harmful chemicals sprayed on our food every day. Pesticides, herbicides, even plant food and growth supplements have warning labels to protect the user from coming in contact with the chemical...yet these products are sprayed onto our food which we consume. I attempted to stress this idea by having a plane spraying pesticide in the background, as it would over a crop field. I also put a skull and crossbones carved into the apple, a symbol that we all know the meaning of.
In terms of design, the yellow within the apple reflects the yellow of the pesticide plane to bounce the viewer's attention from the top of the page to the bottom. The red of the warning statement reflects the red apple, again bouncing the viewer's attention. I brought the apple forward and placed it in the lower corner to make the composition interesting and to emphasize it as being the main focus. The warning label is quoted from a pesticide bag and is what seals the irony into the piece.

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